Luma Linea is the eyeliner specifically designed for women aged 50 and over. Its ultra-smooth gel-cream formula glides effortlessly to create a clean, precise line without pulling on the skin, blends easily for a soft, natural finish, and lasts all day — even on oily eyelids, watery eyes, or with unsteady hands.

Available in 8 carefully selected shades to enhance and rejuvenate the eyes without harshness, Luma Linea is the eyeliner you’ve been waiting for: simple, comfortable, and truly made for you.

✔ Long-lasting waterproof · Smudge-proof · Hypoallergenic · Ophthalmologically tested · Suitable for contact lens wearers

The dot technique — the tip that changes everything for mature eyelids:

Prepare your eyelids — apply a light base or translucent powder to help improve wear.

Place small dots along the upper lash line, from the inner to the outer corner. No need to draw a single continuous line.

Connect and blend using the built-in smudger to soften the dots and create a natural, shaded effect.

Sharpen your pencil regularly with the included sharpener to maintain a precise tip.

💡 Tip: Avoid a strict continuous line on hooded or mature eyelids — the dot technique creates a much softer, more flattering, and rejuvenating result.

Our formula has been carefully designed to combine high performance with maximum gentleness. Here are the key ingredients that make the difference:

Silica

An ultra-fine natural mineral that softens the pencil texture and allows for smooth, precise application. It also helps set the line and extend wear without weighing down the eyelid.

Mica

A natural mineral with silky light-reflecting properties. It adds a subtle radiance that opens up the eyes and enhances them naturally — without any metallic or heavy finish. It’s what gives each shade its luminous depth.

Ethylhexylglycerin

A gentle, plant-derived preservative chosen as an alternative to harsher traditional preservatives. It ensures formula safety while remaining suitable for even the most sensitive skin and eyes.

Mineral Pigments (Iron Oxides)

Our shades are formulated using mineral-based iron oxides — pigments known for their ophthalmic safety, intensity, and long-lasting stability. The result: true colour that doesn’t fade or shift, staying consistent all day.

Isododecane

A lightweight solvent that enhances smooth application and long-lasting wear. It helps the formula adhere comfortably without any heavy or uncomfortable feel on the eyelid.

Yes — and our customers share it every day.

Luma Linea was developed in response to a simple observation: most eyeliners on the market are not designed for mature eyelids. Formulas that are too dry, difficult application, smudging by mid-afternoon, harsh lines that age the eyes…

Our gel-cream formula directly addresses these issues:

The ultra-smooth texture makes application easy, even with less steady hands

Natural waxes ensure long-lasting waterproof wear without drying the eyelid

Soft shades (Fumée, Mocha, Saphir, Émeraude…) enhance the eyes without looking harsh

Over 30,000 women aged 50+ have already made Luma Linea part of their routine. And many tell us the same thing:

“This is the first eyeliner that doesn’t smudge on me.”

We are so confident in Luma Linea that we offer a 30-day money-back guarantee.

If for any reason you are not completely satisfied with your Luma Linea within 30 days of purchase, we will refund you in full — no conditions, no questions asked.

Order with complete confidence. You take no risk.