Luma Lash is the mascara specifically designed for mature lashes — thinner, sparser, and more fragile after 50. Its nourishing, water-based formula lengthens, volumises, and separates each lash individually, without clumps or stiffness. The result: an open, defined, and naturally rejuvenated look that lasts all day.

Available in 3 soft shades, carefully selected to enhance mature eyes without weighing them down.

✔ Water-resistant · Clump-free · Hypoallergenic · pH-balanced · Suitable for contact lens wearers · Easily removed with lukewarm water

The 3-step technique for effortless, perfect lashes:

Start at the root — place the brush as close as possible to the lash line and use a gentle zigzag motion to grip each lash from the base.

Lift and fan out — sweep the brush upwards towards the tips in one smooth motion to lengthen and curl.

Layer if needed — allow a few seconds between coats, then apply a second layer for added volume and intensity.

💡 Tip: For very fine or sparse lashes, focus first on the outer lashes to create a more lifted, widened eye effect.

💡 Removal: Simply use lukewarm water and a gentle cleanser — no rubbing needed, helping protect your lashes and the delicate eye area.

Our formula has been designed to nourish mature lashes while enhancing their natural beauty. Here are the key ingredients that make the difference:

Aqua (Water) — pH-balanced base

Luma Lash is a water-based formula, unlike traditional oil-based mascaras. This difference is essential: a neutral pH respects the delicate eye area, reduces the risk of irritation, and allows for easy removal without rubbing.

Synthetic Candelilla Wax

A plant-based wax that coats and structures each lash for long-lasting hold. It replaces animal waxes while maintaining flexibility — lashes stay soft, not stiff or brittle.

Styrene/Acrylates Copolymer

A film-forming polymer that wraps each lash in a lightweight protective layer. It provides resistance to water, sweat, and tears — without making the mascara difficult to remove.

Glycerin

A natural moisturising agent that deeply nourishes lashes throughout the day. Essential for mature lashes, which tend to become drier and more fragile over time.

Mineral Pigments (Iron Oxides — CI 77499, CI 77491)

Our shades are formulated using mineral-based iron oxides — pigments known for their ophthalmic safety, stability, and intensity. They deliver true, rich colour that won’t fade or turn grey throughout the day.

Hydroxyethylcellulose

A naturally derived thickening agent (from plant cellulose) that gives the formula its creamy texture. It ensures smooth application and prevents clumping.

Yes — and you’ll see the difference from the very first application.

The problem with traditional mascaras on mature lashes is well known: too much pigment at once, lashes clump together, formulas dry and weaken them, and removal pulls out what’s left. Luma Lash was designed to solve exactly these issues.

Its fine brush captures even the smallest, sparsest lashes. Its lightweight formula coats them without weighing them down. And its nourishing ingredients help strengthen lashes over time instead of damaging them.

Over 23,600 women aged 50+ have already made Luma Lash part of their routine. And they all say the same thing: more visible lashes, a more open look, and an application that no longer requires starting over three times.

We are so confident in Luma Lash that we offer a 30-day money-back guarantee.

If for any reason you are not completely satisfied with your Luma Lash within 30 days of purchase, we will refund you in full — no conditions, no questions asked.

Order with complete confidence. You take no risk.