Luma Lash Mascara is uniquely designed to care for mature lashes. Let us explain what that means.

When you use a traditional mascara, lashes are coated with pigment and stiffened. Most of the result comes from the amount of product applied — the more layers you add, the longer your lashes appear.

This leads to several issues:

The chemicals in mascara formulas can dry out already fine, fragile lashes.

Multiple layers are difficult to remove, especially with waterproof mascaras.

Too much pigment causes clumping and those unwanted black smudges under the eyes — the “panda eye” effect.

Luma Lash takes a different approach.

It combs and separates fine, sparse lashes.

The applicator delivers the optimal amount of pigment — enough to coat each lash evenly, without excess that could cause clumping.

The formula is designed to nourish your lashes with essential vitamins and hydration (in light layers), delivering up to 20x more visible length instantly.

Plant-based oils contain bioactive nutrients that help repair damage throughout the day, while enhancing the appearance of your lashes.

This product is pH-balanced, hypoallergenic, vegan, and cruelty-free.

In short, Luma Lash Mascara is suitable for women of all backgrounds — whether you’re 50, 60, 70 or beyond.

Yes, absolutely.

That’s exactly what this mascara was designed for. After years of development, we carefully selected the best ingredients to help women with fine, sparse lashes achieve longer, fuller-looking lashes.

Luma Lash stands out because it is specifically designed for women in their 50s, 60s and beyond.

It is formulated to lengthen, volumise, separate and define lashes that tend to become shorter and finer after 50.

It’s a hydrating mascara that enhances your lashes without drying them out.

Its soft black shade complements all skin tones and hair colours without looking too harsh (especially flattering for silver hair).

It is formulated with safe, carefully selected ingredients that help maintain hydration, support lash growth, and prevent breakage.

Hypoallergenic, it is suitable for even the most sensitive eyes.

It is designed for all-day wear.

Its lengthening and defining brush prevents clumping and flaking.

It resists smudging, running, and transfer.

Its water-based formula dries quickly and prevents lashes from sticking together, unlike oil-based formulas.

It is easy to apply thanks to its medium-sized silicone brush, slightly tapered to reach every lash.

It is NOT waterproof, as waterproof mascaras often contain harsher ingredients that can dry out and weaken lashes after 50.

With its neutral pH, this water-based mascara is a healthier choice for the delicate eye area.

Its buildable formula allows you to layer easily for a more natural or more intense look, depending on your preference.

It’s a clean beauty formula made with ingredients we are proud of.

It applies and removes effortlessly, fitting perfectly into a “less is more” routine in 10 minutes or less.

From top to bottom, Luma Lash is designed to enhance your eyes, your skin, and your overall glow after 50. We invite you to try it and see the difference for yourself.

Luma Lash Mascara is available in three popular shades tailored for mature women:

Black

A soft yet intense black that suits fair complexions and silver hair beautifully. We use high-quality iron oxides for perfect saturation, avoiding a harsh or overly dramatic look. Use this shade for a bold, eye-catching effect — ideal for evenings and special occasions.

Dark Brown

A true brown — not a disguised black. Rich, almost woody in tone. A perfect match for blondes, with subtle burgundy undertones that also flatter redheads. Beautiful with freckles! Captivating yet understated, while still delivering impressive length and volume.

Navy Blue

Not the electric blue of the 80s. This is a deep sapphire blue, reminiscent of Lady Diana’s eyes. It brightens and revives tired-looking eyes. Pairs beautifully with copper, brown, gold, and jewel-toned shades. The finish is ultra-natural — no one will quite guess why your eyes look so radiant.

Yes! Luma Lash is designed to be hypoallergenic. It is specially formulated for even the most sensitive eyes and the delicate skin around the eye area. Its unique formula contains none of the harsh chemicals or additives that often trigger eye irritation.

Luma Lash uses a water-based formula, unlike the oil-based formulas commonly found in mascaras. We chose this water-based approach for its neutral pH, making it gentler and healthier for the delicate skin around your eyes.

Luma Lash is made with clean, safe ingredients and is cruelty-free. Every ingredient has been carefully selected so it can be used by women with even the most sensitive eyes.

Mascara flaking is one of the main causes of eye irritation. Luma Lash’s hydrating formula, combined with its brush, helps prevent this issue.

NO, it is NOT waterproof — but it is water-resistant.

What’s the difference?

Waterproof mascaras often contain harsher ingredients that can leave lashes dry and brittle, especially after 50. They are also much harder to remove.

On the other hand, a water-resistant mascara like Luma Lash stays in place all day while withstanding heat, sweat, tears, rain, and any situation where your eyes may become watery.

Although our mascara is water-resistant and lasts all day — even during hot weather and intense activities — it remains easy to remove after a long day.

Luma Lash Mascara – Black

Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, CI 77499, Glycerin, Stearic Acid, Glyceryl Stearate, Cetearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Fragrance.

Luma Lash Mascara – Navy Blue

Aqua (Water), Styrene/Acrylates Copolymer, Synthetic Candelilla Wax, Beeswax, Polyvinyl Alcohol, Ultramarine Blue, CI 77499, Glycerin, Stearic Acid, Glyceryl Stearate, Cetearyl Alcohol, Polysorbate 80, Triethanolamine, Hydroxyethylcellulose, Methylparaben, Propylparaben, Fragrance.

Luma Lash Mascara – Dark Brown

Aqua (Water), Carnauba Wax, Acrylates Copolymer, Synthetic Wax, Propylene Glycol, Glyceryl Stearate, Ethylhexyl Myristate, CI 77499, CI 77491, Carbomer, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben.